Marks and Spencer Case Study
The challenge of the High Street
Forecasting future scenarios to support with complex decisions
Aufgabe
High street retailers with a mix of formats and locations face well-documented challenges. M&S asked GEOLYTIX to support them with a step change in the roll-out of the Food estate, alongside understanding the drivers of performance for the Clothing & Home estate. It was essential they understood and continue to understand their optimum network blueprint in changing times.
Herangehensweise
- Create an efficient selection & sales forecasting process, based on a rigorous, objective fact base and a consistent approach.
- Understand the drivers and catchments of the Clothing & Home estate, in order to build optimal networks.
- Integrate custom models with existing data and software to create the M&S modelling toolkit.
- Bulk run multiple national and regional scenarios to guide network strategy and create future blueprints.
Ergebnis
GEOLYTIX have worked with us to create a bespoke toolset enabling us to proactively set our strategy and quickly answer any What if scenarios. Their analysis and recommendations have provided us with a consistent evidence base from which to make our network decisions.
Robert Morray, Head of Location Planning