A common remark we get from clients is their surprise that there is no official published source of suburb/town/city boundary. 8 years ago, Geolytix’s created the Town and Suburb data pack.
12th October 2020
Town and Suburbs were the original product of which Seamless Towns and Suburbs were created from. Both beneficial data packs depending on your use case. Where Seamless Towns and Suburbs gives 100% coverage across the UK including the more rural hinterland areas, Town and Suburb identifies the urban areas and draws clear definitions of these boundaries. At just over 20,000km2 these polygons cover 8% of the UK’s land area, and over 97% of the UK’s population live within them. The 25,559 areas have been further classified based on population count ranging from Major Urban (> 300,000 pop) down to Hamlet (< 120 pop) and groupings in between (Large Urban, Medium, Urban, Town, Small Town, Village). ~750 of the largest towns (population of 20,000 or over) have been further split into suburbs.
The classifications we have assigned can be particularly beneficial to retailers looking to identify locations for growth or estate optimisation. Overlaying their store network and recognising which places they are in and the density of which and which they are not can offer potential opportunities to review further. Different formats can also benefit from the classification attribute; which places have potential to support larger stores with higher populations and less sustainable density of network across the country, whereas a convenience format in areas with a lower but still substantial population for which there are more of.
The boundaries are recognising where the people are and can be used to define potential commuter zones, marketing strategies and identify more local areas, particularly useful given the COVID-19 pandemic, which has instigated a more local interaction to our day to day lives.
Retail Places identify areas where potential customers are attracted to interact with a retail environment. Retail Venues sit within these to specifically define a concentration of retail within a retail place.
Anecdotally, town and city centres have been busy since England Lockdown 2 ended last Wednesday. We’ve been busy processing up mobility data from Saturday to see what it tells us about the 18,000 Retail Places we monitor.
Wednesday marked the end of England’s four-week Lockdown II. Many retailers will now be looking to salvage what they can following a tumultuous year. The run-up to Christmas is always a condensed & critical period but in 2020 this is exacerbated. So, what can we expect during these next three weeks?